The Sneaker Heads amongst you will already know about it, but for the rest of you, well, we just had to introduce you to the final word in sneaker documentaries, Just For Kicks.
Written and Directed by Thibaut de Longeville and Lisa Leone, this 2005 doc traces the journey of the humble sneaker as it jumped from a staple of the playground to the most essential streetwear item for a whole generation of people fired on the Hip-Hop explosion.
Hear how Run DMC turned NYC, then the World on to Addidas, and where they got the inspiration for the laceless look. Listen to Damon Dash, Missy Elliott, Grandmaster Caz, Raekwon and Ad Rock wax on how Kicks Culture laced itself through their backstories and go gooey over the accent of the Air Jordan!
We’re not gonna ruin it for you, watch it for yourself!
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